I'm always been fascinated with branding and human behavior.
This led me to a career in consumer marketing, where I honed my storytelling chops at top PR agencies, led brand strategy at corporate powerhouses like Sephora and Swarovski, and went on to head marketing at early stage startups.
While I was energized by the growth opportunities, I felt disconnected from the work.
In an effort to do meaningful work, I did what any good soul-searching millennial does, quit my job to venture into the alluring world of entrepreneurship.
In 2016, I launched a direct-to-consumer, minimalist apparel brand. While it was an incredible learning experience, I still felt disconnected. Not being able to pinpoint this dissonance perplexed me to no end.
This set me on a self-discovery journey to uncover my purpose...
I trained in CTI's renowned Co-Active® coaching model. I embarked on a self-study of branding, behavioral economics, and organizational psychology. Among the hundreds of business and psychology books I read, the ideas that resonated most were Simon Sinek's concept of 'Why,' Daniel Pink's work on intrinsic motivation, and Cal Newport's argument for mastery over passion.
Through this, I found that uncovering what makes you, you, is essential to uncovering your purpose.
So I got clear on my core values, my guiding principles:
Then, I paired my background in brand marketing to my driving purpose
With that, the Publicity Theory was born!
P.S. a few fun facts about me...
City: San Francisco (previously New York, San Diego, Los Angeles).
Originally from: Burbank (grew up at this little donut shop).
Morning routine: Deeps breaths followed by a full-out solo dance party.
Fave workout: Jogging by the water while listening to business and psychology audiobooks/podcasts.
Happy place: Scenic walks or insightful conversations at bright, airy coffee shops.
Drink of choice: Smoothies, I'm obsessed with creating new concoctions!
Indulgences: California burritos (aka burritos with fries inside) and Haribo gummies.